
"Being socially responsible means not only fulfilling legal expectations, but also going beyond compliance and investing “more” into human capital, the environment and the relations with stakeholders". (EU Green Paper - Promoting a European framework for Corporate Social Responsibility)
Social responsibility (SR) has been raising interest among institutions, consumers, enterprises and the associative world in general, to the extent that the needs of such categories within the agro-food system naturally converge into it.
On one hand, consumers have been showing increasing awarereness in terms of economic, social and environmental sustainability; on the other hand, SR constitutes a marketing strategy which strenghten company image and competitiveness on both national and international markets.
In this process, institutions play a key role in facilitating the interaction between demand and supply and promoting sound governance paths toward the development of communities and local areas. In order to trigger socially responsible paths within the agro-food system, INEA identified several tools and thresholds based on 4 macro-areas. |